Why We Must (NOT) Block Low Paying Ads ?

In this article, I want to give my opinion about low paying ads or usually called MFA site by AdsBlacklist.
Every publisher in AdSense should know that they may use Competitive Ad Filter inside their account to filter unwanted ads being displayed at their site. Actually, this feature only used for filtering the competitor ads displayed at a site. But, as the time goes on, Competitive Ad Filter is being used for blocking some site that estimated has low bid in AdWord. For example, some MFA site “usually” make low bid at AdWord. Then many webmaster try wipes them out from internet and hoping better revenue from other advertisers who make higher bid at AdWord.
Did it works? Unfortunately not…
Blocking low paying ads and hope your earning increase is not always the best choice. Based on my experience in AdSense (almost 4 years), many research I’ve been done at that Competitive Ad Filter and I’ve found that blocking the poor ads is useless. Frankly, my earnings always higher when there are no blocked URL at Competitive Ad Filter box.
However, you can use your Competitive Ad Filter to block your competitor ads. But you should not block the low paying ads. There are 4 reasons why you should not using Competitive Ad Filter to block low paying ads:

Low paying ads with higher CTR rather than usual ads.
For example:
Advertiser A make a bid at AdWord for ads A = $0.01 per click
Advertiser B make a bid at AdWord for ads B = $0.1 per click
Advertiser A is a great marketer and knows better about the advertisement methods so their ads can attract visitors for clicking the ads. (High CTR)
Advertiser B is a common advertiser and fills the ads with usual words inside their ads. That will make the ads has no interest point for visitors. (Low CTR)
Which one do you choose? High CTR or Low CTR? Actually, I will choose ads A since it will generate more click rather than ads B.

Advertisers make multiple bidding prices at AdWord for the same sites/pages.
For example:
Advertiser A make a bid at AdWord for keyword “dog” = $0.01 per click
Advertiser A make a bid at AdWord for keyword “pet” = $1 per click
Advertiser A make a bid at AdWord for keyword “store” = $5 per click
Both of those bids are redirected to his “pet-store” website.
Still want to block that “pet-store” website at your filtering list? I don’t think so…

Advertisers increase their bidding price in AdWord
Advertisers usually considering increase their bids in AdWord depend on many factors such as:

* Seasonal (Christmas, Championship, etc.)
* Hoping better ROI
* Link sequence at ad block
* etc.

Limited ads for your keywords
If there are only few ads in AdWord’s inventory for your keywords and most of those ads are paying low, what will be happened if you’re about blocking all of those ads? Yup, that’s right…. unrelated ads or even PSA will be displayed at your site.

For additional, there’s one think you have to consider about blocking and filtering Low Paying Ads. As I’ve been told in the previous time…. Most of Low Paying Ads are created by owners of MFA sites. Let me tell you a little story about it:

Visitor A, an internet expert visit your site and reading the content inside your site. After finished reading, he can’t find any clues as he wanted within your contents. So, he wants more related information and look at your advertisement. He’s interest with one ad and…. Click! He was brought to a MFA site. As he knew that he won’t find anything on that MFA site, he hit the back button at his browser and get back to your site. He chooses another interesting ad… Click! Finally he’s found the information as he wanted.

So, what is the conclusion for that story?
Yup, you’re right again…. MFA sites actually can double your income in AdSense although most of you didn’t realize….
Don’t worry about invalid click; Google’s algorithm is smarter than you ever think. Two clicks inside the story above won’t be categorized as fraud or invalid click.

I won’t close my eyes and my ears. I’ve seen and hear there are many publishers get their income increases when using Competitive Ad Filter. So, it’s all depends on you….
The most important thing you should know when using the features, watch your AdSense stats carefully. High eCPM can’t guarantee that your filtering is works. Focus on CTR of your site before and after blocking/filtering. If your CTR is higher, then keep using Competitive Ad Filter for blocking. If your CTR is drop, then make your Competitive Ad Filter empty and you should not block Low Paying Ads.

Tips From : http://www.angellica2017.com/

Google Adsense Smart Pricing

Google smart pricing is a system that will automatically adjust costs of contextual click for Adword advertisers based on a set of values. Google Smart Pricing system designed to help AdWord advertisers to improve their return on investment (ROI). Google does not disclose many information about the values that being used for its smart pricing system. The mechanism of smart pricing system remains largely undisclosed.

The best way to ensure your AdSense site is not affected by smart pricing is to create a great environment for advertisers and your visitors. Creating unique contents for your targeted readers is as important as providing good user experience on your site. If you have more targeted traffic to your AdSense site, then it would be better quality clicks for advertisers.

Google Smart pricing system will use the information it gathers to make price adjustment for an ad. The smart pricing system will reduce the price advertiser pays for any clicks, when there are any clicks generated from its contextual network is less likely to turn into business for advertisers.

Google Smart pricing is designed to help advertisers to improve the effectiveness of their advertising campaign over Google content network. As a result, Google is making less money since the cost to advertisers is reduced in order to provide a strong ROI. Indirectly, smart pricing affects the earnings of AdSense publishers because they are paid lesser.

Some AdSense publishers maintain good quality AdSense sites as well as “less than quality” sites under a single AdSense account. They are facing higher risk of getting their AdSense account smart priced because any of the “less than quality” AdSense site does not perform well could be smart priced easily. The increase in revenue of putting these “less than quality” websites could be less than the loss of revenue due to smart pricing on the entire AdSense account.

Google provide a tool that can track a conversion of a contextual click. Every time an AdSense ad is clicked, Google will place a conversion tracking cookie on a user’s computer. The conversion tracking cookie will be stored in the user’s computer for 30 days. It is used to track a conversion for Advertisers.

The smart pricing system should not only be viewed as a system to protect the interests of AdWord advertisers. It is also a system that indirectly benefits quality AdSense sites in the long term. The smart pricing system could force some AdSense publishers to drop those ‘low quality’ sites. Perhaps with more quality sites, this could boost the advertisers’ confidence to advertise in Google content network. Hence, it will bring more competition for keywords. Eventually, AdSense publishers will benefit from the high paying keywords.

Smart pricing is not just affecting publisher’s earning on one AdSense site, it affects the entire AdSense account. Regardless of the high performance of other AdSense sites across the AdSense account, if one of your AdSense sites is smart priced, all of your AdSense sites will be affected.

AdSense publishers are earning less because of the low eCPM. You could find AdSense publishers revealing their eCPM in a forum when their accounts have been smart priced. They normally have low eCPM ranging from $1.50 to $5. However, low eCPM does not necessary implied that your account has been smart priced. AdSense sites in lower earning niche generally have lower CPM.

Tips from : http://www.angellica2017.com/